Thinking from the data, research & business intelligence industry
Professor Rosabeth Moss Kanter, one of the world’s most respected educators and consultants, tells Jo Bowman that our ability to listen to the market and innovate to stay ahead of it is more acute now than at any other time in business history
The past ten years have seen major changes that impact marketing, consumers and market research. What can we expect in the next?
Lori Dixon of Great Lakes Marketing presents a case study were traditional qualitative techniques have coupled with ethnography to provide valuable insights in pharma research.
We talk to David Burgos and Ola Mobolade authors of the new book Marketing to the New Majority about marketing and researching minority populations.
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