In Orlando Wood’s ESOMAR Congress 2011 presentation he provides a new framework for understanding behavioural economics and identifies some of the influences on behaviour the research industry regularly overlooks. It shows how behavioural economics has been used to develop a new mass ethnographic approach – The Behavioural Detectives.
For some time the way researchers have communicated insights has left a lot to be desired. Here Lucy Davison of Keen as Mustard Marketing talks about where we’re still going wrong and what we need to focus on when communicating data. Lucy will also be holding a workshop at this years ESOMAR Congress, looking at how to turn communications from dull to dynamic.