Business leaders and market researchers are showing intense interest in new sources and methods for learning about customers and consumers. But the far more worrying problem is that the goal of tapping better information sources largely ignores the greatest opportunity and threat presented by these new sources: business partners’ evolving use of information in making customer-related decisions.
In this paper from the ESOMAR seminar on Children and Young People in Baden, Austria in 1980, Paul A Mayes discusses the important aspects in designing questions for children and the problems associated with collecting different types of frequently required data.
The ESOMAR Global Market Research Report 2012 is launched showing an overall picture of apparent stability in the global industry. Yet behind this headline figure of seeming steadiness are hugely disparate stories of massive gains in some markers and severe pain in others.
Rex Briggs, author and CEO of Marketing Evolution, interviews Adrian Wooldridge, Schumpeter columnist and Management Editor of the Economist in the UK. Rex asks cutting edge questions about marketing, business, society and where it’s all going?