This year’s ESOMAR Global Prices Study shows the USA holding the No. 1 position it attained in 2010, as the most expensive country in which to do research – keeping Switzerland in second place.
Watch the winner of the Best Presentation Award at ESOMAR’s Qualitative 2011 conference, Massimo Cealti and Oliver Schieleit as they talk about how innovation in the sensory business can benefit from a new angle on research. And how future qualitative research can learn from sensory!
Mobile penetration amongst physicians is rising rapidly, yet pharma researchers have yet to fully utilise the technology. Here, John Branston walks us through a recent mobile case study and the wider implications and benefits of using mobile technology in pharma research.