Effective creativity. It’s a concept that is central to the marketing discipline, and yet it is also one that is dismissed by too many marketers as an oxymoron. Andy Rice argues that far from being mutually exclusive, creativity and efficacy are positively correlated.
Lida Hujic is a brand strategist and author of The First to Know. As an expert in innovation she helps companies harness the spirit of innovation in the workplace. Here she tells us how a innovation workshop can help you leverage innovation in the workplace.
A national survey has shown that South Africa’s informal saving clubs, locally known as stokvels, are worth more – R44 billion (approximately €4 billion) – more than some local industries in their entirety. This has captured the imagination of retailers, FMCG companies, financial institutions and others.
In this ongoing series, Oliver Conner goes back to methodological basics with current research techniques. Here he provides an introduction to the world of social media listening and looks at the important considerations that you need to make before embarking on a social listening research project.