The development of television in Asia reflects the bigger picture of growing consumer affluence and choice. Discovery Networks’ Kevin Dickie talks to Jo Bowman
It’s only 20 years ago that foreign visitors to most of Asia-Pacific were in for a shock if they tried flicking through channels on television. The region had some of the driest TV content in the world and almost zero choice for consumers. Most of Asia – particularly China and India – subsisted on a steady diet of government announcements interspersed with occasional low-budget dramas. Commercial breaks as long as 20 minutes weren’t uncommon, but there was no risk of channels losing viewers – there was nothing else on.
This month, regular RW Connect commentator Simon Wood, talks about a recent experience with a robot and whether IVR (interactive voice response) is an acceptable tool to use in market research data collection.
Inspired by a lunchtime face-off, regular contributor Anna Peters and several colleagues discuss the pros and cons of neuromarketing. Can the discipline provide greater insight or is it too early and expensive to provide real value?
The dominance of a new middle class in India and China presents a challenge for environmental organisations. As billions of Asians set their sights on a Western lifestyle, how can an organisation like Greenpeace break through and convince them that there are better paths to prosperity?