According the US government’s auditing department millions is being spent to have third parties collecting data for the government that could easily be found online. Here regular contributor Kyle Nel asks whether it’s any different for the corporate world and provides some of his favourite free data sources.
There’s a fault line running through mobile research technology that makes it not just a disruptive technology, but one that is fragmenting research approaches. Tim Macer talks to mobile researchers and technology providers about whether the mobile app or the browser is best and why.
Ruud Wanck of GroupM on the role of media investment managers in an increasingly fragmented media environment. Do we need marketing communication specialists or people who can develop and build algorithms and data models?
In March Greenbooks and Gen2 Advisors presented their first Insight Innovation event in Sao Paulo, Brazil. Caio Casseb, Alessandra Garrido and Daniela Baronni of Scoop & Co in Brazil were there on behalf of RW Connect to give their first hand opinion on what the event could offer them as local researcher.