What if we shook up the market research industry? Really shook it up? What would happen to our “norms”? Our research methods? What we’ve come to expect around every corner? Kristin Luck believes our industry needs to change to ensure our survival, but how can we do it?
A research community lives and dies with the engagement of it’s users. Here Tom De Ruyck and Niels Schillewaert talks about engagement best practices and argue that tools and technology are second to engagement and that runs through the community all the way to the boardroom.
At the end of May Confirmit and meaning Ltd release the ninth annual Market Research Software Survey. Here, Simon Chadwick and Peter Milla of Cambiar review the report and find that although there are some positive trends, there are also some serious concerns highlighted for the industry.