“The best time to increase customer loyalty is when a customer is pissed off at you,” highlights a great, though counterintuitive, truth of marketing. Companies should spend more time studying their consumers than their products. Here Michael Lieberman shows us that some of the best marketing principles are counterintuitive.
Australia has a rich heritage for delivering cutting edge products and services. From cochlear implants throuhg to Wi-Fi and even the box of wine. But the pace of innovation has slowed in recent years. Here, Peter Harris of Vision Critical talks about the reasons why and what the to do about it.
Garry Kasparov is not only the greatest chess player the world has ever seen but also author of How Life Imitates Chess, a prolific speaker on the world stage, an entrepreneur and, in his native Russia, an opposition politician. Here he talks to Simon Chadwick talks about the parallels between business and chess.