This month ESOMAR release the annual industry study Global Market Research. Here you can get a sneak peak of the top-line results before anyone else! Fast-growing emerging markets buoyed the global market research industry and countered losses and sluggish performances elsewhere in 2012.
Deliberately distracting survey participants isn’t generally good research practice. And people investigating shopper behaviour don’t often start by spraying a store with perfume But these are a couple of the techniques Tom Ewing and the team at BrainJuicer have been using to test System 1 modes of decision making.