Welcome to our newest regular commentator, Colin Strong, Managing Director at GfK NOP Business & Technology. Colin will be covering the thunderous growth in big data and what it means for the industry. Here he talks about a more considered view of the opportunities big data presents and a return to human centred approaches in understanding behaviour.
Wim Westera, author of The Digital Turn and professor of digital media at the Open University of the Netherlands, talks about big social media data and the danger of building our insights on quicksand and gossip.
Every year, IKEA conducts a global qualitative study to understand how people feel and think about, and how they approach the new edition of the Catalogue. Here Tom De Ruyck of Insites Consulting talks about how they used MROCs to understand people’s emotional and rational reactions to the new edition.
CEO Jimmy Maymann on why the HuffPost is investing in video, how it uses market research to understand what people want as it rolls out into new regional markets, and how passive audience measurement has driven growth in the range of content provided.
Simon Chadwick talks to Kenn Cukier, the data editor at The Economist about what big data can offer decision makers, who are the big data players today and the types of companies that will be the key players in the future and what this means to market research.