Hannah Mumby, along with many of us, “fell” into the market research industry and at university found her compulsory market research module uninspiring. Is the industry doing enough to inspire young researchers to join our ranks?
These aren’t boring times for market researchers. There are significant changes happening in our industry and the status quo is we’ve created is changing as we speak. Here, Kevin Gray of Cannon Gray looks at the opportunities and challenges they represent and what the industry needs to do to stay one step ahead.