Watch the keynote video of Oliver Percovich of Skateistan, at ESOMAR Congress 2013, as he talks empowering youth and providing opportunities for children in Afghanistan through skateboarding.
With ESOMAR’s CEE Research Forum this month, ESOMAR representative for Romania, Alina Serbanica talks us through the state of the local market and discusses where the growth and opportunities for market research lie in the future, for both local and global companies.
The latest annual Cambiar Capital Funding Index shows that investment is on the rise for the market research, analytics and information industry. But whilst funding for market research stays stable, what has really surged is investment in marketing analytics. Find out where the money is going
Arjan Sissing, senior vice president and head of corporate brand marketing at Deutsche Post DL on choices to ensure sponsor partnership fits into the company’s global communication strategy and how his team measures economic success.
Why are Coca-Cola and McDonald’s investing millions in sponsoring the biggest sporting event of 2014? Read about the strategies underlying their sponsorship and how this plays out in consumer engagement around the world.