Together with Martina Olbertova, Chief Meaning Officer at Brand Curator, RWC presents the first in a new series. Spanning 12 months, 30 semioticians in 15 countries will bring together a world of knowledge as we explore the power of semiotics, and what it can bring to business and brands.
Regular commentator, Victoria Zagorsky, Editor-in-Chief of Insight Middle East and Africa, details the 5 key characteristics you need to take not of when conducting research in the Gulf Market
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