A unique comparative analysis of the relative pricing around the world of six consumer research projects, a B2B project and a set of commercial tariffs for staff time and a presentation. Based on quotes provided by agencies around the world – here are some key findings from the report, which is an exclusive for all ESOMAR members and Research World subscribers.
In market research we are often told to discard the outliers. But what can we learn from them? Piet Hein Van Dam, of Wakoopa looks at the developments in the online world, and looks at some of the outliers that are currently exceeding and what that means for the future.