Analytics is H-O-T. Unfortunately, it seems to mean different things to different people. In the business media and blogosphere the term is often attached to data science or big data. But analytics is not just the preserve of big data. Here Kevin Gray walks us through the basics of analytics and data science.
Why aren’t American companies investing in the research that over half believe would be valuable? Here Julia Cupman or B2B International discusses the whys and hows of measuring ROI on research spend.
Simon Chadwick, Editor-in-Chief of Research World and Managing Partner at Cambiar provides us his annual review of the state of capital investment in the industry, and finds there is no let up in the tsunami of investment capital washing into market research and analytics