The internet has not been the force for good that tech companies claimed and many people hoped it would be, author Andrew Keen tells Jo Bowman
By Jo Bowman
Ask most people what the greatest invention of the past century has been and, up there with antibiotics and the jet engine, a significant number will say the internet. It has levelled playing fields, lowered barriers to entry across a whole swathe of industries, allowed human interaction like never before and revolutionised the world of business. So, that’s all good.
By David Smith and Giles Finnemore
Do client-side market researchers play a pivotal role as we reframe what now differentiates market research from other professionals in the evidence-based decision-making space?
Questions are being asked about how the market research industry is going to survive in the world of big data, data analytics and social media, and whether we can deliver insights at the speed with which decision takers now expect.