By Laura Finnemore
I recently came across Allan Fromen’s article ‘When Will Market Research Get Serious About Sample Quality’ and found myself wholeheartedly empathising. As a quantitative executive who specialises in online methodologies, I have come across my fair share of suspicious looking data when we’ve used panel sample – the ‘jokers’ who could compromise the results we deliver to our clients.
By Robert Heeg
More than half the world’s population uses smartphones, and their activities on these devices are mostly enabled by apps. Being so fully integrated in our daily lives, 24/7, apps are also increasingly regarded as the perfect tools for market research. But the road to success is full of obstacles.
By Tim Macer
Does market research have an innovation problem? And, if so, what can it do about it? These were questions I asked of four leading thinkers and practitioners in innovation: a major buyer of research, a provider of consumer insight away from conventional market research, a market researcher who advises companies on innovation and an ex-research-buyer-turned MR technology innovator. There is remarkable consistency in the views they express. The industry’s caution is not necessarily seen as a negative – but how market research fares as technology drives innovation is where views start to differ.
Zubin Chagpar, Venture Capital Business Development, EMEA, at Amazon Web Services on how to create a business culture that powers innovation
Interview by Jo Bowman
JB: How can companies build an innovation culture?