By Wale Omiyale
To get a true, 360 degree of what’s being said about a business or product, the scale of data that now has to be managed is a daunting prospect for any organisation. We are, of course, talking about social media. All of it. And that’s on top of the feedback, research and organisational data businesses already manage – from sales channels, feedback forms, surveys, CRM data, ERP, financial information…the list goes on.