By Jacqui Greeff
Design thinking has found a fair measure of favour in the business arena in recent years, with positive reportable outcomes. The associated integration of divergent models to create new solutions has been pursued in multiple fields, from engineering to software. I have found research to be a notable exception. With innovation being achieved across such a spectrum why should contemporary market research not benefit from applying these principles of knowledge development?
Danielle Todd shares with us how she experienced ESOMAR Congress 2015 in Dublin as a young researcher. This is the last of a 3-piece blog series.
The final day boasted a somewhat more muted atmosphere, with the slow trickle of fuzzy-looking market researchers indicative of the success of the dinner the night before. The morning session were a whistle stop tour of the world with talks on snacking in India, beer in Ireland, politics in Scotland and voluntary medical male circumcision in Africa. Congress concluded with two incredibly captivating keynote speakers. First up was Panti Bliss, ‘gender discombobulist’ and all-round inspiring person. Panti held the audience captivated, as our eyes were opened to a very real problem in society: homophobia.