By Neda Eneva
What does the future hold for the Market Research industry? Not a very light and easy topic to tackle, but the 2015 BAQMaR event in Gent, Belgium certainly managed to spark this discourse within the heart of each and every one of its delegates.
By Mary Logan
As Globalization continues to break down borders is there a chance that brands will become synonymous the world over? For instance, a number of celebrities and musicians have a global reach, portraying a consistent image across the globe – a case in point being the omnipresent Kim Kardashian and the singer Taylor Swift.
Could brands be facing a similar future?