Bringing long term trends into the strategic dialogue
By Tracey Keys, director of Strategy Dynamics Global and publisher of Globaltrends.com as well as the author of various books.
Resources are under pressure; mass migration is rewriting the rules on freedom of movement; geopolitical threats and social tensions are increasing. Digitalisation, cross industry competition and shifting consumer behaviours are shaking up, if not completely upending, traditional business models and notions of industry and market segmentation. Financial markets are being disrupted by technology and new players. Automation and multiple generations are reshaping the workforce.
Realising long-term goals relies on a series of short-term successes, General Mills head of corporate strategy Peter McDonald tells Jo Bowman.
Sustainable growth requires a planning process that keeps distant goals in focus – and at the same time builds in frequent opportunities to course-correct, says the strategy chief of one of the world’s leading global food companies.
The Demographics Debate
By Jeffrey Hunter, Consultant
Demographics seem to be under appreciated in marketing and market research these days. There are any number of articles and conference presentations with fairly provocative titles. The magazine Marketing Week named “post demographic consumerism” one of its 2015 trends. A brand planning/research conference presentation held several years ago was titled “Not Demographics”.