By the ESOMAR USA Representatives
Although North America was unable to retain fastest growing market for research for a second year running, the overall market size has increased by almost 20% according to the latest ESOMAR Global Market Research report. But, while the overall market growth figure may have implied a slowing down, the market measure has expanded to include two additional new sectors, giving the region a net growth of 0.5%. Following on from this we asked the ESOMAR representatives in the US about the challenges, opportunities and trends in their market.
Global data protection developments get trickier than ever
By Kim Smouter
Sometimes you have to wait, and sometimes you have to take action
2016 was always set to be an exciting year for data protection. With the conclusion of the negotiations on the General Data Protection Regulation last December and the European Court of Justice’s ultimatum to the EU and the US to sort out the Safe Harbour programme, the workload was also going to be high for those of us guiding market research’s compliance to data protection legislation.