By Terry Lawlor
There’s a lot of talk about the Internet of Things (IoT) at the moment. As tech gets smaller and smarter, so grows the network of physical objects that communicate and interact with the external environment, logging data about almost anything and everything.
Ericsson predicts that by 2018 the number of IoT connections will outstrip the number of mobile phones in use globally. By Ericsson’s recent estimate, by 2021 there will be: 9 billion mobile subscriptions, 7.7 billion mobile broadband subscriptions used for IoT and 6.3 billion smartphone subscriptions. That’s a tremendous amount of data bouncing around.
By Finn Raben
Last year, in a piece entitled “Opinion – Sedition or Seduction”, I commented on the rise of the “opinion culture”, and the fact that we now live in an era that legitimises putting opinions into the public domain with little reflection on their veracity, or the implications of offering them.
Findings of the Annual Technology Survey
By Tim Macer
The accompanying infographic portrays the profound effect that technology has had on the day-to-day business of market research during the past decade. Though online research was well beyond its infancy in 2006, and had already replaced CATI as the dominant mode, nevertheless CATI was still the second pillar of fieldwork. Beyond CATI, paper occupied third place. Together, these three accounted for 88% of quantitative fieldwork at that time.