By Rebecca Heaney
Although there were many impressive presentations on Day 2 of Congress, one of the most inspiring and moving was presented by Dr. Michael White, today’s keynote speaker. Dr. White is a man with an impressive background in every sense of the word, described by The ESOMAR program as a jazz clarinetist, bandleader, composer, jazz historian, writer, producer, and musical educator. He is known as “a leading figure in traditional New Orleans jazz and one of only a few to creatively carry on the rich clarinet sound and style of the city,” which gives him a unique perspective on jazz and on the city of New Orleans.
At the ESOMAR Congress in New Orleans today, Ray Poynter shared the results of the most recent wave of ESOMAR research on the size of the global market research industry. One area he discussed in detail was pricing.