By Wale Omiyale
Earlier this year, we held a seminar in London focusing on the next 20 years of Market Research. Having seen so much change during our own 20 years in the industry, it made sense that a look ahead by the same timespan would deliver some fascinating food for thought.
By Sally Wu, Steve August, Sjoerd Koornstra, BV Pradeep and Jake Steadman
Who are the individuals who’ve played a role in guiding others into or through the industry? We talk to prominent researchers from around the world and ask: who’s had the greatest impact on your career in research?
By Dave Birch
Technology is your friend. It’s not as big, bad, or ugly as some would have you believe. And those that do have a disliking of it should also come to a realisation: it’s here to stay. The only way forward is through Silicon Valley with a technologist’s mindset.