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Global ISO Team Meets In Tokyo To Revise 26362 Market, Opinion, and Social Research Standard

May 11, 2017 by esomar No Comments

By ESOMAR

As you all probably know, our market research and insights profession has an internationally recognised quality standard (ISO 20252), which companies can certify to.
What you may not know, is that this standard (and indeed all industry specific standards) are designed, modified and updated by groups of practitioners who regularly volunteer their time and energy to define all of the component parts of our business processes, so that appropriate quality measures can be put together, to form the standard.

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