By Jan Willem Knibbe
In the 70 years’ existence of the ESOMAR Code of Conduct national associations have always played a key role in bringing the Code to life. When ESOMAR and the ICC decided to update the ICC/ESOMAR Code last year, these national associations have played a crucial role in drafting the revision of this Code and to ensure this international Code of Conduct is a truly global Code.
Every two years our members elect a new Council to take responsibility for the organisation achieving its overall vision, mission and objectives. But who are they and what are their hopes and dreams?
By Freya Vinten
In the final article of this series, we consider trust and the consumer need for credibility from brands – especially when faced with choice, or when making decisions. We explore how the information age has tipped power away from organisations into the hands of the consumer, and placed brands under the spotlight heightening the importance of filtered, relevant, and reliable information.