As we contemplate 70 years of ESOMAR history, Jo Bowman asks three client-side researchers to do the almost-impossible: predict how things will change in the 70 years ahead.
Back in 1947, as the world contemplated the future of the newly independent India and Pakistan, the rise of the USSR as a superpower and, in lighter moments, the Roswell UFO incident, who could have envisaged the world of 2017?
Meet Juvoni. He is an African-American male living in the Bronx, New York. Look at any of the statistics for African-American men growing up rough neighborhoods like the Bronx and his prospects of getting ahead in this world are not very good. He knows it too. But rather than becoming a statistic, Juvoni has decided he will make statistics work for him. He uses his smartphone to analyse data on himself to improve his life.
As ESOMAR marks its 70th anniversary, we are using our annual appraisal of the industry’s performance to look behind the headline growth figures at the forces that have shaped – and are shaping – both the work we do and the reasons we do it.
The GMR shows that global market research revenue grew by 1.8% in 2016, taking total global turnover to US$45.442 billion.