Thinking from the data, research & business intelligence industry
By Kathleen Frankovic
Market and opinion researchers must be increasingly aware that gender identity is not binary. The standard question — Male or female? – may no longer be a question that some respondents can answer.
Understand how researchers view current research recruitment and how digital behavioural methods can provide a solution.
First Name *
Last Name *
Example: Yes, I would like to receive emails from Research World. (You can unsubscribe anytime)