By Sean Dunn (originally published on Nepa)
Recently we covered the basics of Path to Purchase in our Q&A with Matt Nitzberg. This week, we’re talking to Lindsay Cowan – who was invited to speak on understanding Omnichannel shoppers at the upcoming ESOMAR Shopper Experience Summit (June 6th, Amsterdam.) Lindsay provides us a great preview of her talk on how leading brands are connecting the dots to generate mores sales and build a stronger brand.
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