by Ray Poynter
1 February 2019 – In a wet and windy Amsterdam last week, the new ESOMAR Council had its first independent meeting. President, Joaquim Bretcha, chaired the meeting and shared his vision for where ESOMAR should be heading over the next two years. Joaquim’s vision builds on the work of previous Councils and focuses on the need to embrace the changes being created by an increasingly digital age. At the heart of the vision is the need to continue to widen the scope of ESOMAR to include data analysts and data users. ESOMAR is quite rightly ahead of the curve on data protection issues and the responsible use of data, an issue which is currently very much at the top of the agenda for data focused organisations (see Finn’s article about this at Davos here). We need to build on this and lead the way globally on the ethical use of data.