The name of Daniel Kahneman is brought up regularly at MR events, as behavioural economics gains more and more mainstream traction. Here Leigh Caldwell continues his journey in system one and two, and discusses the differences between the king of behavioural economics and his challenger Gerd Gigerenzer
In his last post, our regular contributor on all things Behavioural Economics, Leigh Caldwell, discussed the three leading theories of decision making. Here he revisits those theories to discuss how they can be applied in the real world.
Welcome to Leigh Caldwell, RWC’s newest correspondent. Leigh is author of the Psychology of Price and partner at the Irrational Agency. He’s joining our team to write about all things behavioural economics. In his first post he talks about the three leading theories of decision making.
By Rebecca Heaney
Although there were many impressive presentations on Day 2 of Congress, one of the most inspiring and moving was presented by Dr. Michael White, today’s keynote speaker. Dr. White is a man with an impressive background in every sense of the word, described by The ESOMAR program as a jazz clarinetist, bandleader, composer, jazz historian, writer, producer, and musical educator. He is known as “a leading figure in traditional New Orleans jazz and one of only a few to creatively carry on the rich clarinet sound and style of the city,” which gives him a unique perspective on jazz and on the city of New Orleans.