One Response

  1. Annie Pettit, Chief Research Officer, Peanut Labs

    The way I see it is that every corner of the internet attracts a different kind of person. Some people like to play on facebook and twitter. Other people like to play on forums and review boards. Still other people are big fans of searching with google and bing. We all gravitate to the part of the internet that best speaks to our own personalities. By using sampling methods that focus on reaching many parts of the internet, you have a better chance of generating representative samples. Certainly not probability samples, but definitely representative samples.

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