By Jackie Lorch 

This year, ESOMAR and SSI share milestone anniversaries.

ESOMAR is celebrating 70 years as the international research association, promoting the value of research and providing ethical and professional guidance to its members.

Commercial Content

By Pete Cape

Why must we gamify our surveys?

We don’t do it to make them “look pretty” or to improve participant engagement. We gamify to collect better data.

John Krosnick of Stanford University first applied Herbert Simon’s concept of satisficing to survey research.

By Wale Omiyale, SVP of Market Research, Confirmit

Commercial Content/Advertorial 

With over 3.8 billion people online – that’s 50% of the world’s population – it’s no surprise that digital interactions are a normal way of life for many of us. For Market Researchers, what’s most interesting is how the connected population is actually using the internet. It spans every aspect of our lives from entertainment and shopping, to work, learning, and our day-to-day social activity.

The changing ad landscape

Paid Content / Advertorial

By Jackie Lorch

Advertising research is undergoing radical change as ad spend continues to grow steadily, but that spend shifts from offline to digital.

Advertorial content

Marketing Semiotics is an up-and-coming qualitative approach that looks at the cultural context for branding and consumer experience.   This summer, Semiofest, the world’s only conference on Marketing Semiotics, is coming to North America for the first time. The conference will be held July 19-22^nd at Toronto’s boutique Gladstone Hotel.