By Wale Omiyale, SVP of Market Research, Confirmit
With over 3.8 billion people online – that’s 50% of the world’s population – it’s no surprise that digital interactions are a normal way of life for many of us. For Market Researchers, what’s most interesting is how the connected population is actually using the internet. It spans every aspect of our lives from entertainment and shopping, to work, learning, and our day-to-day social activity.
Paid Content / Advertorial
By Jackie Lorch
Advertising research is undergoing radical change as ad spend continues to grow steadily, but that spend shifts from offline to digital.
Marketing Semiotics is an up-and-coming qualitative approach that looks at the cultural context for branding and consumer experience. This summer, Semiofest, the world’s only conference on Marketing Semiotics, is coming to North America for the first time. The conference will be held July 19-22nd at Toronto’s boutique Gladstone Hotel.
By Wale Omiyale
The need for research organisations to deliver results faster and more easily is not new. For years, MR has been under pressure to uncover higher quality insight much more quickly – at a lower cost.