By Wale Omiyale
The need for research organisations to deliver results faster and more easily is not new. For years, MR has been under pressure to uncover higher quality insight much more quickly – at a lower cost.
By Jaime Veiga Mateos & Joshua Saxon
Studies show that the average consumer is exposed to up to 10,000 brand messages a day. And as marketers are presented with more and more channels to reach their customers, that number is growing rapidly.
By Jackie Lorch
At the ESOMAR Congress in New Orleans in September among other conferences and events in 2016, SSI’s booth in the exhibit hall was more crowded than usual. One reason was that SSI’s Senior Software Developer Chris Stevens was there, demonstrating a virtual reality experience that could well be part of the future of survey research.
By Alexander Shashkin
As we know, people do not always do what they say. This is especially true for online behavior. Together with the fact that people do not remember what they do online, this does not allow us to use traditional research methods to understand how people choose and buy products in the internet.