2 Responses

  1. Luke W
    Luke W at |

    Great! Co-creation is yet another of the luminary things spurred by the fact we’re now all linked up and chattering incessantly across the globe.

    Brilliant look at the trend but I’d say to Mr Von Hipple – yes, patents are tricky and can be weak – but there’s huge attraction for many users simply in participating in a process they’ve never had an input into before.

    Thanks for sharing!

  2. Anna Peters
    Anna Peters at |

    Luke –whilst I still haven’t made up my mind re: new patent laws, I am certain that practitioners should engage in a broader debate about protecting the novelty/intellectual reward for users. Because, like you say, the core attraction for many is the opportunity to take part in a new process. And we need to protect that!


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