Regular blogger Adam Martin over in Portland talks about the market researchers mind, somewhere between the curiosity of a two year old and outright mental illness. We’re sick, but what we do about it? We might as well embrace it.
RW Connect has a new man in the US, Adam Martin a Senior Analyst with Market Strategies International. In the first of a series of opinion pieces based on Martin’s role as a young researcher in North America he talks about NPS and asks are we thinking hard enough about the questions we’re asking?