Thinking from the data, research & business intelligence industry
GfK, one of the largest market research institutes in the world, has enhanced its membership with ESOMAR, the global association for the market research and insights profession.
The world of market research remembers Hans Rosling.
An insight into how we can better segment consumers based on social data using alternative methods to traditional social listening.
By Finn Raben
The past is where we built the foundations;
The present is how we are driving change;
The future is ESOMAR.
Want to be more effective in how you market your research and insights business? Come to Insights Marketing Day on February 23rd.
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