Will market research be able to keep up with big data in being able to capture the reality of the consumer? Here Colin Strong talks about a radical re-evaluation of the consumer and a change in philosophical approach if MR is stay to relevant.
Is online advertising dying a slow death? Recent studies indicate the explosion of big data and online advertising could mean online advertising is going to be a victim of it’s own success. Here Colin Strong explores the future of the medium.
If there is one thing that behavioural economics has taught us, it’s that none of us is immune from misinterpreting data. Here Colin Strong, Head of Technology Research at GfK, talks about the danger of seeing patterns that might not be there in big data.