Marketing Semiotics is an up-and-coming qualitative approach that looks at the cultural context for branding and consumer experience. This summer, Semiofest, the world’s only conference on Marketing Semiotics, is coming to North America for the first time. The conference will be held July 19-22nd at Toronto’s boutique Gladstone Hotel.
By Pervin Olgun
Global research community is heading for an exciting week; ESOMAR Summer Academy at 06-07 June followed by a seminar on sensory testing at June 8th in Amsterdam.
By Lifeng Liu
Welcome to China, my homeland. I appreciate this opportunity to introduce you to China. On one hand, China is a leading emerging country within the new world economy, and on the other hand remains an information island. In many ways China is disconnected from the world, for example, Facebook has not yet arrived.
On the 13 March, IE – Instituto de Empresa in Madrid organised the annual ESOMAR Career Event for the Master of Market Research and Consumer Behaviour (MRCB) students to give them a broad perspective on the current role of Market Research and the many career opportunities that can be pursued within the field.
By Alina Serbanica
Bucharest, March 23rd, 2017: The Romanian market research industry took once again the opportunity of a lovely sunny day in the beginning of the spring to vibe with the provocations the industry has in an emergent market placed in the core of the Central East European geography, in between the Western Europe and the border to the Asia / Middle East geography.