By Freya Vinten
In the final article of this series, we consider trust and the consumer need for credibility from brands – especially when faced with choice, or when making decisions. We explore how the information age has tipped power away from organisations into the hands of the consumer, and placed brands under the spotlight heightening the importance of filtered, relevant, and reliable information.
Paid Content / Advertorial
By Jackie Lorch
Advertising research is undergoing radical change as ad spend continues to grow steadily, but that spend shifts from offline to digital.
By Julie Aebersold
If you believe the general public considers market research to be the centre of business decisions, mainstream media and politics, then you’ve got another thing coming.
By Jo Bowman
We talk to clients in three different business sectors on the challenges that they face and which research innovations will help them.
To understand which solutions excite leading researchers, it helps to first appreciate the problems they are trying to solve.
By Jo Bowman
We ask three leading thinkers to envisage the world a decade from now. Not only that, we’ve asked them to describe the role of market research in that world
Cast your mind back 10 years, when the US housing bubble was fit to burst, a start-up called Twitter was just a year old, and Steve Jobs was unveiling the very first iPhone. The pace of transformation since that time has been incredible, and was largely unforeseeable.