By Anton Donskih,
The first Digital Research conference took place on 6 October and was a project by the Russian Research Week (researchweek.ru). The purpose of this event was to discuss the latest methods and technologies of marketing and sociological research. An important point, I suppose is that the speakers were chosen on a competitive basis: the program committee scored each application and only the ones with highest scores were finally approved. Moreover, two foreign speakers, recommended by ESOMAR, took part in the Digital Research conference Preriit Souda from Kantar TNS and Michalis Michael – DigitalMR founder.
By Christoph Welter
This year at the Best of ESOMAR-Germany meetup, we measured the pulse of the industry at what seems to be one of the most hotly contested metrics these days: Trust! In four talks that scrutinized the topic from different perspectives, we talked about surveys and all manner of interview techniques, about participants, about clients and about the wider public – so how is research doing, and how can we regain some of the trust that we seem to be losing?
ESOMAR’s Director General Finn Raben was honoured to have been invited to join the judging panel for the prestigious AQR Prosper Riley-Smith award. Following extensive deliberation and debate, the jury are delighted to announce the Finalists below, in no particular order:
Excellent Exit Polls – very revealing pre-election polls
By Richard Hilmer
In the run-up to the German election there was a vivid debate about how reliable polls would be. The background of this discussion, of course, was the impression the German public had that the polls in the British Brexit decision and the American presidential election had been altogether incorrect and misled the public. The main reproach was that polls underestimated populistic in the British and US population.
By Kevin Gray
I am a marketing scientist, though nowadays some call me a data scientist. I’ve been working in marketing research for more than 30 years and would like to offer some thoughts on essential skills I think we must have to be good quantitative marketing researchers. This is not to say qualitative research is unimportant – I am a heavy user of it!
In this new RW Connect Quant Essentials series, we’ll discuss critical methodological skills concisely and entirely nontechnically. The series is aimed at newcomers to the marketing research profession but, along the way, there will be tips I hope even veterans will find useful.