Whilst discovering an insight may increase your understanding of a situation, creating the energy to act on the insight is an essential component of the process according to Marco Vriens, author of The Insights Advantage. Drawing on his experience in leading the Microsoft and GE Healthcare analytics, research and insights teams, he highlights how to translate insights into action and the role of big data for market research.
Last November QRi Consulting presented an award at the ESOMAR Qualitative conference to honour the late Peter Cooper and his work and contribution to the qualitative research industry. Here we present seminal 1995 paper written by Peter Cooper and Simon Patterson on the future of qualitative research.
Over US $1.7 billion was invested in our industry in 2012 according to the Cambiar Capital Funding Index. And it was not just the amount of money invested that more than doubled but also the number of investments. But how much of this went to traditional research and where did the rest of the funding go?
In the first of an ongoing series from the InDecision Blog, Elina Halonen and Neda Kerimi talk to some of the leading figures in judgment and decision-making psychology and behavioural economics. This month they talk to the Herbert A.Simon Professor of Economics and Psychology at Carnegie Mellon University, George Loewenstein.