Founder of Women in Research, Kristin Luck, talks about gender equality in the market research industry and a recent gender and diversity study conducted in partnership with Lieberman Research Worldwide, Decipger and Research-live.com.
Author of All Eyes East: Lessons from the Front Lines of Marketing to China’s Youth, Mary Bergstrom shares some of the details of her knew book and looks at why China’s youth offer a radically different prospect when it comes to marketing.
We just saw a significant glimpse of the future of market research in the Communispace/Promise deal. Here is Lenny Murphy’s take on the broader implications for the insights industry.
With all the new research tools being developed these days, researchers have a lot to fear. But should they? Annie Pettit talks about the 6 fears market researchers need to get over.
Ralf Matthaes, the ESOMAR Representative for Vietnam talks us through the background and makeup of one of the most vibrant and unique regions in Asia and the challenges and opportunities that market research in the region presents.