By Finn Raben
Over the weekend the New York Times and Observer newspapers reported that data mining and analysis company Cambridge Analytica, a company that had been employed with considerable success by Donald Trump in the 2016 US presidential campaign, had illegally harvested 50 million Facebook profiles in order to build a powerful software program to predict and influence choices at the ballot box. The Observer reports that data was collected via a digital app on the Facebook platform where hundreds of thousands of users were paid to take a personality test and agreed to have their data collected for academic use. However, the app also collected the information of the test-takers’ Facebook friends.
The following brief note deals with some points which need to be taken into account in order to conform with ESOMAR Code and Guidelines or with generally-accepted ‘good practice’ regarding incentives. This note first gives the best practices when giving incentives to all participants, and later gives some specific guidance when the incentive is sweepstake or lottery.
ESOMAR was delighted to to be once again a partner of AMRA (The African Market Research Association) jointly with other African market research associations, NIMRA (Nigeria), MSRA (Kenya) and SAMRA (South Africa) in producing the 2nd AMRA Foruym held in Nairobi on 22-23 February.
The industry has adapted the selfie for its own ends, but has perhaps missed some of the deeper desires it reflects.
Asia leads the world in selfie-taking, according to a 2014 study by Time magazine. Four of the top 10 “selfiest” cities are in Asia, a find hardly surprising given that over half of the world’s social-media users reside here. Selfie culture has become so dominant in Asia that two global smartphone giants, China’s Huawei and South Korea’s Samsung, compete with front-facing camera specs and ownership of spin-off category terms like “groufie” and “wefie”, respectively.
The GDPR is around the corner, and with it come the new requirements. Likely one the most disrupting features of the new law is the requirement to appoint a Data Protection Officer (DPO). This is a new role created to advise organisations on their handling of personal data and acts as the primary contact person for the data protection authorities. While a DPO is not mandatory for every organisation, the regulators encourage organisations to appoint a DPO on a voluntary basis.