By John Pedersen
Norway is one of the smaller research markets in Europe, obviously connected to the fact that there are only 5 million Norwegians to survey. Despite this, Norway has a very active and large research community, organized in the Norwegian Market Research Association (NMF), dating back to 1970. Currently, NMF has 750 active members, with an even spread of agency staff and research buyers.
A research challenge by Dave McCaughan
Go on .. think about it! “what is that one question that in all your experience and time and effort as a market researcher you never asked but wished you had ?”
We all have one. We do! I know because I asked experts.
Tim Macer interviews Mario Callegaro, a senior research scientist at Google, about why companies use DIY research, the key issues to be considered and the most important skills and capabilities that a DIY researcher should possess.
Let’s start with your definition of what DIY research is.
Deep learning and artificial intelligence are disrupting as well as enriching research and analytics. We go to tech-pioneering North America and ask some of the industry’s frontrunners how will this affect research and what is needed to create the next paradigm of knowledge based consumer insights?