By Olga Kornilova
Living in the era of short attention spans in VUCA environment.
In the past decades the amount of stimuli that an average human is exposed to has increased exponentially. On one hand, this growing flood of information opened unlimited opportunities for learning and self-development, on the other – it impacts drastically the human ability to focus by shortening our attention spans. The VUCA (volatile, uncertain, complex and ambiguous) environment created a need for the agile learning process, which requires not only careful selection and dosing of the amount of information, but is also impacting the way it is presented.
By Estefanía Frontero
In its 23rd edition, in the City of Buenos Aires, the MArket INtelligence FESTival for Latin America gave us much to talk about. An event full of inspirational speeches, excellent training sessions and exhibitions, very talented and expert speakers, enriching networking, an unforgettable party and exquisite food… Everything we experienced in these very intense 3 days left us with a lot of learnings, but also opened up a lot of questions.
International panel of judges prepare to review 2018 nominations for Ginny Valentine Award for Bravery in market research
Fiona Blades of MESH Experience and John Griffiths of Planning Above and Beyond are pleased to announce this year’s panel of distinguished judges for the 2018 Ginny Valentine Awards.
By Grant Bertoli
Wow what a change we have seen in the Asia Pacific region since the turn of the century.
Over this past 15 years, in Asia it was Hyper Growth, followed by Stable Growth
Over this past 15 years, economic performance throughout the Asian region was among the strongest in the world fuelled by substantial population shifts to urban centres where most employment and wealth were generated, a rise in working-age share of the population, declines in the fertility rate, expanding trade openness, high savings rates, a focus on education, and effective macroeconomic policies, not to mention the rise and rise and rise of China as a powerhouse on the world stage. And over the same period you can add two other key global developments which have had the profound impact on the region, one is the explosive wave of digital and the second is globalisation. Both of these developments have contributed to the changes we have seen in the Asia Pacific region and have had a profound impact on our industry, which have revolutionized marketing and offered new ways to reach, inform, find, educate, engage, sell, and provide services to customers.