By Jo Bowman
We talk to clients in three different business sectors on the challenges that they face and which research innovations will help them.
To understand which solutions excite leading researchers, it helps to first appreciate the problems they are trying to solve.
By Jo Bowman
We ask three leading thinkers to envisage the world a decade from now. Not only that, we’ve asked them to describe the role of market research in that world
Cast your mind back 10 years, when the US housing bubble was fit to burst, a start-up called Twitter was just a year old, and Steve Jobs was unveiling the very first iPhone. The pace of transformation since that time has been incredible, and was largely unforeseeable.
By Wale Omiyale
When we talk about Return on Investment, we think about financial gain. How much will our business increase its bottom line as the result of investing in technology, people, processes or other assets?
As you all probably know, our market research and insights profession has an internationally recognised quality standard (ISO 20252), which companies can certify to.
What you may not know, is that this standard (and indeed all industry specific standards) are designed, modified and updated by groups of practitioners who regularly volunteer their time and energy to define all of the component parts of our business processes, so that appropriate quality measures can be put together, to form the standard.
By Finn Raben
There are many things about long-distance flights that can be criticized….cramped space, unappetizing food, and poor air….but the one thing it does afford, is time to read – for many, a declining pastime of the next generation!