As you all probably know, our market research and insights profession has an internationally recognised quality standard (ISO 20252), which companies can certify to.
What you may not know, is that this standard (and indeed all industry specific standards) are designed, modified and updated by groups of practitioners who regularly volunteer their time and energy to define all of the component parts of our business processes, so that appropriate quality measures can be put together, to form the standard.
By Finn Raben
There are many things about long-distance flights that can be criticized….cramped space, unappetizing food, and poor air….but the one thing it does afford, is time to read – for many, a declining pastime of the next generation!
Marketing Semiotics is an up-and-coming qualitative approach that looks at the cultural context for branding and consumer experience. This summer, Semiofest, the world’s only conference on Marketing Semiotics, is coming to North America for the first time. The conference will be held July 19-22nd at Toronto’s boutique Gladstone Hotel.
By Pervin Olgun
Global research community is heading for an exciting week; ESOMAR Summer Academy at 06-07 June followed by a seminar on sensory testing at June 8th in Amsterdam.
By Lifeng Liu
Welcome to China, my homeland. I appreciate this opportunity to introduce you to China. On one hand, China is a leading emerging country within the new world economy, and on the other hand remains an information island. In many ways China is disconnected from the world, for example, Facebook has not yet arrived.