At the ESOMAR Congress in New Orleans today, Ray Poynter shared the results of the most recent wave of ESOMAR research on the size of the global market research industry. One area he discussed in detail was pricing.
Dr. JT Kostman, a data scientist, mathematician, and psychologist, provided the opening keynote of the ESOMAR Congress 2016 in New Orleans. He has been a paramedic, a rescue diver, and a special operations officer. “I spent the first half of my career looking for serial killers, and the second half looking for killer cereals.” The math and the techniques and the methodology are the same – the way he would triangulate on a killer’s address is how the way to identify where cereal-buying moms live.
At the ESOMAR Congress in New Orleans, Justin Wheeler and Jackie Lorch of SSI discussed the wide variety of research projects enabled by mobile research.
Traditional surveys taken on a mobile device are just one type of mobile research, and – in fact – a typical panel survey should expect to have 60% of its responses from mobile users. But mobile opens up new forms of research that are only possible via installed apps.