RW Connect regular blogger Kyle Nel attended Greenbook’s Insights and Innovation Exchange Conference in Philadelphia last month. Here he reports on his thoughts and key takeaways from the event.
According the US government’s auditing department millions is being spent to have third parties collecting data for the government that could easily be found online. Here regular contributor Kyle Nel asks whether it’s any different for the corporate world and provides some of his favourite free data sources.
Research buyer and regular contributor, Kyle Nel, questions whether researchers are predicting consumers well. Are there methods out there that can help us and are we using them enough?
Last year a group of researchers got together in an effort to bring some fresh and creative thinking to market research. After a cameo at Latin America 2012 the Fringe Factory are back at the ESOMAR Congress 2012 in Atlanta. Kyle Nel tells us more.