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  1. Wander Meijer
    Wander Meijer at |

    Every professional community / industry has its own standards and ethics, from legal and medical to the armed forced, so we should move on from debating whether we need these standards to what the standards should be and how to implement and enforce them. Accreditation programs, like the one from Unilever, and embedding standards in ISO certification are possible avenues. Big research firms and ESOMAR are best positioned to take the lead in this.

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