PRESS RELEASE: Research Exchange launches to bridge gap between buyers and suppliers of market research
ResearchExchange.com, the world’s first online marketplace for the research industry, is launching this month with the express aim of transforming how market research is sourced and provided. The platform significantly cuts the time and cost that both buyers and suppliers spend sourcing each other, enabling them to connect on the right kind of briefs at the right time, providing an economic boost for the market research industry.
Through its unique and sophisticated algorithm, ResearchExchange.com enables buyers of market research to source, brief and commission well-matched research suppliers, as well as connecting suppliers to a pipeline of relevant new business opportunities. Through the platform, current and new buyers are also provided with intuitive tools to build highly bespoke research briefs, further empowering their ability to reach the most relevant research suppliers.
ResearchExchange.com is the first platform of its kind and will radically streamline the sourcing and provision of market research within sectors such as FMCG, retail, finance, automotive and pharmaceuticals, creating well-matched connections between buyers and sellers.
Supplier of market research, Roger Jupp, Former Chairman at Millward Brown, comments: “ResearchExchange.com is a very welcome and timely initiative in market research. Seeking the right agencies to tender and getting the right briefs to tender for has, up until now, been a hugely inefficient and costly process for companies and agencies respectively. Similar platforms have become tried and tested in other industries and I believe that ResearchExchange.com can do the same for the research industry.”
Buyer Eugene Mitchell, Marketing & Innovation Director at O2, comments: “The ResearchExchange.com is a very clever idea. From both a brand and agency perspective, there are very real benefits in terms of time and cost savings. The appeal to the business community, who currently buy research, will be significant; the platform will also grow the research market by facilitating businesses, which don’t currently source research, to do so in a cost effective manner.”
Richard Waring, co-founder and CEO of ResearchExchange.com, comments: “We have created a platform that truly connects the brilliance within the industry to unlock new opportunities for buyers and suppliers. By launching ResearchExchange.com our aim is to help reinvigorate the market research industry by connecting the right buyers with the right suppliers at the right time. There are truly fantastic providers of market research out there, with a real breadth of expertise, but they’re often unable to access relevant briefs from buyers; similarly, buyers can struggle to source these great suppliers, but that is now set to change.”
For further details on ResearchExchange.com and to register for free, please visit: http://www.ResearchExchange.com/